High-impact photo marketing can dramatically increase the effectiveness of any event or sponsorship. Photo Marketing is an ideal way to connect your brand with the positive energy of the event, enhance customer experience, collect data, and generate leads and revenue. Printroom's advanced technology allows us to cost-effectively integrate high-impact photo marketing into every engagement we do.
We start by listening to your objectives and developing a custom workflow that maximizes effectiveness of the photo program and delivers a superior experience to the event participants. Onsite and online - we make it fit seamlessly with your existing marketing infrastructure and Web presence. Our goal is to fully exploit all possible opportunities presented by the event to build the unique one-to-one marketing relationships not only with your guests, but also to reach those customers who weren't able to attend.
We plan and organize all photo activities for the event including where, when, and how event participants will interact with the photography staff and whether an onsite printing option complete with green-screen and a photo booth is appropriate. We also define the online experience, including a custom photo landing page, image sharing options, product selection, privacy settings and follow-up email marketing campaigns.
Maximizing Brand Extension We design and host your custom photo website, storefront and products complete with your logos and messaging, and then seamlessly integrated them with your existing website. We deliver additional at-event branding with signage, photo cards and photo folders. We capture customer information onsite and online and drive even more traffic through email marketing campaigns. It is imperative that your messaging is present, not only on the custom web page and signage, but also on the products and images participants share online. Memories and experiences from the event will be preserved and shared, extending the reach of your brand beyond the participants to their family, friends and co-workers.
Our in-house team of designers creates unique and memorable personalized products that evoke an emotional response from the target audience. They are perceived as commemorative keepsakes, rather than simple snapshots, resulting in improved product longevity and increased exposure for your brand.
Sponsorship Activation We offer a variety of sponsorship activation programs. They include onsite greenscreen and roving photography, branded product giveaways, email marketing campaigns, viral photo sharing through social networks and customer data capture. No opportunity is exactly the same and we will design the right program for you to help generate additional revenue while providing valuable service to your sponsors.
Photo Marketing Tool Box