Leading Provider to Pro Baseball Teams Shows How Fan Photography Increases Revenue and Enhances Fan Experience at Every Level of the Game
December 3, 2007. Santa Clara, Calif – Printroom, a leading provider of complete online storefront, printing and fulfillment services to sports teams and entertainers, will be showing attendees of this week's Baseball Tradeshow™, in Nashville, TN, how to use fan photography to quickly increase stadium revenue and enhance their fans' experience. The Baseball Trade Show is a feature of the Baseball Winter Meetings™, professional baseball's annual convention for Minor and Major League Baseball. Tradeshow attendees will experience Printroom's winning fan photography service first-hand with a show-wide demo of the identical service supplied to Major League Baseball teams including the Boston Red Sox, L.A. Dodgers and NY Mets, as well as to many other professional, minor league and collegiate sports teams.
Professional photographers will be deployed at the entrances to the Baseball Tradeshow where attendees can have their photo taken with baseball uniform-clad models. These photos will be wirelessly transmitted for viewing simultaneously on the Printroom booth (Booth #1010) and online at www.baseballfanphotos.com. Attendees can then go to the booth or visit the website where they can select and order their free photo print with an official Baseball Tradeshow branded template.
This workflow mirrors the successful Printroom fan photo services already offered by many Major League Baseball teams. During the game, professional photographers take photos of fans at the stadium. After attending a game and with the excitement still fresh in their minds, fans visit the team's unique branded website where they can view a gallery of their photos. After selecting their favorite photos or even uploading their own digital images, fans then purchase prints using the team's custom branded templates and borders. Fans can even create and order greeting cards, calendars, framed memorabilia and other photo specialty items as keepsakes. Printroom transparently handles all of the backroom details including ordering, product fulfillment and customer service.
"Fan photography is a great opportunity for teams at all levels of the game," said Andrew Baum, Vice President of Marketing for Printroom. "It is a terrific way to keep fans' enthusiasm alive after they have left the game, boosting loyalty and driving traffic to your team's website between games. Printroom's experience with teams in every size market helps ensure that teams launch a successful program with minimal effort."
Printroom helps professional photographers of all genres, including event, portrait, sports and weddings, focus on their craft by taking care of their business with complete printing, sales, fulfillment and support. One of Entrepreneur Magazine's Hot 500 Fastest Growing Businesses in America, Printroom supports more than 15,000 professional photographers who rely on Printroom to build and maintain their electronic storefronts while satisfying their demanding clientele with top quality prints and photo products. In addition to working with photographers, Printroom is the leading fan photography service in the United States, supporting the operations of top entertainment and sports companies such as American Idol, NASCAR, Justin Timberlake, Miss America, Barbra Streisand, as well as numerous teams from Major League Baseball, National Hockey League, National Basketball Association and National Football League. For more information visit www.printroom.com.
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Evan Sirof / MarComm-On-Call, Inc.