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Printroom Tops the Charts with Leading Ecommerce Solutions for Pro Photographers

October 23, 2008. Santa Clara, Calif. – The addition of powerful new web specialty tools and services for professional photographers has led to significant sustained growth of Printroom, Inc., a leading provider of websites, online storefronts, printing and fulfillment services to professional photographers. Printroom was recently named by Inc. Magazine, a leading magazine for entrepreneurs and small businesses, to its list of the fastest growing private companies in America, including 47th on the list of the Top 100 Retail Companies and 21st out of the Top 50 Businesses in Silicon Valley. Printroom was also ranked 27th on the Silicon Valley Business Journal's annual listing of the 50 Fastest Growing Private Companies.

Mette Eriksen, an analyst with leading industry research firm InfoTrends, said, "The web is becoming a critical business tool for photographers. According to an InfoTrends survey of professional photographers 65% cited that promoting their studio or themselves was among the top 3 issues that they face as professional photographers. Online photo services in particular have the ability to remove some of the burdens of running a business from photographers so that they can focus their efforts on taking photos. Companies such as Printroom that can offer photographers a one-stop-shop for displaying, selling and printing photos have a competitive advantage in this market."

Printroom offers its members:

1. Speed: Since launching its Event Website Builder product six months ago, professional photographers have built nearly 2,500 fully personalized destination web sites to showcase their clients' special events - weddings, sports tournaments, school functions and more. More than just photo galleries, these are complete websites that can be updated instantaneously from anywhere with photos, news and information before, during and after an event.


2. Price: Printroom is the pro photography industry price leader, providing its nearly 25,000 members with the lowest cost for full-featured, dynamic websites and ecommerce systems. In the past year alone, more than 4,150 photographers have used Printroom's new Flash Website Builder to create their own custom, multi-page websites with integrated online storefronts that rival website development that typically costs thousands of dollars.


3. Efficiency: Printroom's complete ecommerce photo management application, Printroom Studio Manager (PSM) for PC and Mac, is the most downloaded pro photography sales system available. It provides pros with a customizable business workflow for organizing images, preparing photos for online publishing, uploading photos up to 20 faster than competing platforms, specifying top quality print and photo gift products, and placing and managing professional lab orders.


4. Compatibility: Printroom is also helping photographers streamline the day-to-day operations of their studios. Recent tools such as new plug-ins for Apple's Aperture 2.0 and iPhoto enable the pro to tightly integrate their preferred applications and studio workflow with their online storefronts and presentation galleries.

Andrew Baum, General Manager for Printroom's Pro Photo Business Group said, "Our objective is providing professional photographers with state of the art, intuitive tools that let them take full advantage of ecommerce while promoting their work and services with top-notch branded websites. Our members are expanding their businesses while dramatically reducing and often eliminating the labor and financial costs associated with building and maintaining an online presence. They tell us that we are helping them drive more business while letting them focus on the parts of the photography business that they love – taking pictures and serving their clientele."

For more information about Printroom membership, services, and tools for pro photographers visit www.printroom.com.

About Printroom Printroom helps professional photographers of all genres, including event, portrait, sports and weddings, focus on their craft by taking care of their business with complete sales, marketing, printing, fulfillment and support. One of the Inc. 5000 Fastest Growing Private Companies in America, Entrepreneur Magazine's Hot 500 Fastest Growing Businesses in America and the Silicon Valley Business Journal's Top 50 Fastest Growing Private Companies, Printroom supports more than 22,000 professional photographers who rely on Printroom to build and maintain their websites and electronic storefronts while satisfying their demanding clientele with top-quality prints and photo products. In addition to working with photographers, Printroom is the leading fan photography service in the United States, supporting the operations of top entertainment and sports companies such as American Idol, NASCAR, Justin Timberlake, Miss America, Barbra Streisand, as well as numerous teams from Major League Baseball, the National Hockey League, the National Basketball Association and the National Football League. For more information visit www.printroom.com.

Note to editors. For more information contact:
Evan Sirof / MarComm-On-Call, Inc.
Tel: 845-255-1909
evan@marcomm-on-call.com