Printroom CEO to Join Expert Panel on Technology Impact at Annual Meeting of National Association of Investment Companies

October 20, 2008. Santa Clara, Calif. Printroom, Inc., a leading developer and provider of ecommerce solutions for pro photographers and the world's leading brands, today announced that its CEO Carlton Osborne has been invited to join a panel that will address institutional investors, investment firms and entrepreneurs at the NAIC 38th Annual Meeting and Convention, October 19-21, at the Hyatt Regency Resort & Spa at Gainey Ranch in Scottsdale, Arizona.

The panel, entitled Technology Impact, will feature discussion amongst a select panel of successful entrepreneurs including Mr. Osborne who will provide attendees with insight as to how technology has impacted existing industries such as photography, wine and music.

"New technologies can create a discontinuity between the way things have always been done in an industry and the way they will be done," said Printroom CEO Carlton Osborne. "Companies such as Printroom have taken advantage of this gap."

"New technologies can shock established industries, delineating sharp divisions between old ways and new approaches," said Printroom CEO Carlton Osborne. "For example the photography business remained essentially unchanged for 150 years, with costly equipment and specialized training serving as a high barrier between lay users and pros. The advent of the Internet and digital cameras created the possibility for tearing down that dividing line. Companies like Printroom have seized on that potentiality, leveraging technology to create whole new markets and successful businesses from what had been a fairly static industry."

Printroom has attracted more than 22,000 professional photographers to its membership-based, online service. At the same time, the company has become the leading fan photography service provider in the United States. It provides top sports and entertainment businesses such as MLB, NFL, NHL, NBA and others with complete solutions that handle all the details of online sales while increasing revenue, boosting awareness and enhancing fan loyalty.

The Technology Impact session is scheduled for Tuesday, October 21 at 10:30AM.

For more information and to register for the NAIC meeting, visit

About Printroom Printroom helps professional photographers of all genres, including event, portrait, sports and weddings, focus on their craft by taking care of their business with complete sales, marketing, printing, fulfillment and support. One of the Inc. 5000 Fastest Growing Private Companies in America, Entrepreneur Magazine's Hot 500 Fastest Growing Businesses in America and the Silicon Valley Business Journal's Top 50 Fastest Growing Private Companies, Printroom supports more than 22,000 professional photographers who rely on Printroom to build and maintain their websites and electronic storefronts while satisfying their demanding clientele with top-quality prints and photo products. In addition to working with photographers, Printroom is the leading fan photography service in the United States, supporting the operations of top entertainment and sports companies such as American Idol, NASCAR, Justin Timberlake, Miss America, Barbra Streisand, as well as numerous teams from Major League Baseball, the National Hockey League, the National Basketball Association and the National Football League. For more information visit

Note to editors. For more information contact:
Evan Sirof / MarComm-On-Call, Inc.
Tel: 845-255-1909


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