Printroom began in 1999 with the goal of helping photographers spend more time behind the camera, providing the backend printing, sales and support that is such an important part of being successful, but which most photographers don't have the resources to handle. Over the years our business evolved with photographer's needs and with the market, providing new products and features to enable photographers to keep step. As this business continued, Printroom also expanded it's business into the fan photography market, working with many of the leading sports and entertainment brands in the world. While the professional photography business remained steady year over year, the fan photography business grew at a rapid rate and became much more operational in focus.
As the fan photography business grew and consumed more operational resources, we realized it made sense to separate the businesses and go back to our roots serving professional photographers. So in late 2012, we sold the fan photography business to Brand Affinity Technologies (see press release). As a result, Printroom's pro photography services will continue on as they have done, but will now be called Professional Photography Storefronts, Inc. (PPSI). This strengthens our professional photography storefront business, putting it on a much stronger financial footing and enabling a more dedicated focus on the needs of the independent professional photographer. Photographers can continue to take advantage of all of our services that they currently enjoy including dynamic storefronts, event microsites, premium lab processing, support and account management, and business tools such as sales reports, pricing, promotions and packages. With PPSI, we look forward to serving your needs as we have done as Printroom, and we ask for your patience while we transition over the next few months.